01 · Professional
A product design leader and builder
Emanuele Pagani is a product design leader and builder with about 25 years in design. He connects user-centred design, product strategy, technology and business impact.
He has designed at Archer Aviation, Shopify, Google and Uber, has led UX at Moonware and shaped Cloud4Wi's product and brand: subscriptions and merchant growth, maps and navigation, aviation and emerging mobility. The common thread is complex, high-stakes products that have to feel simple.
02 · At scale
Products people depend on every day
At Google he designed for Play Pass and Play Points, helping launch Play Pass on the web and bring it to five markets. At Uber he led UX for maps and navigation and worked on Uber Elevate. At Shopify, on the Growth team, he shaped how new merchants set up their stores and get started.
Platforms for app stores, maps and airports showed him how products behave once millions of people rely on them, and why the details matter most there.
03 · Expertise
Multidisciplinary across strategy, design, growth and building
His work spans product strategy and problem framing, UX and interaction design, growth and experimentation, design systems, cross-functional leadership and entrepreneurial product building.
In practice that means clarifying complex or ambiguous problems and connecting user needs to product direction; designing end-to-end journeys that simplify complex experiences and reduce friction in onboarding and activation; using experiments to tie design work to conversion and business outcomes; building coherent systems and reusable patterns that scale beyond individual screens; and aligning product managers, engineers and designers around a shared direction, balancing craft with practical delivery.
04 · AI
AI as a tool, a medium and a material
AI has become the thread Emanuele pulls on now. He brings it into how teams design and ship, uses it as a creative medium in his own work as an AI artist, and builds products with it as the material.
05 · Personal
Off the clock
Away from product work, Emanuele is usually making something. He plays the drums and makes music.
He shoots video, on the ground and from the air, and makes AI art, using the same tools he brings into product work as a creative medium of their own.
