Creative Director, UX Design Lead

2015 - 2018

Cloud4Wi offers an enterprise-grade product suite to better understand and engage visitors over guest Wi-Fi

Cloud4Wi offers a suite of enterprise guest WiFi, location analytics and location-based marketing products.
Our mission is to help enterprises across multiple industries – retail chains, restaurant chains, shopping centers, transportation and more – better understand and engage visitors.
Top global brands already rely on Cloud4Wi. They include ABSA, Adecco, Bulgari, Burger King, Carmila, Ermenegildo Zegna, Gruppo FS Italiane, HFE, Illy, McDonald’s, Prada Group, Olive Garden, and VTB24.
To date, Cloud4Wi’s product suite connects more than 100 million mobile users across 30,000 locations in more than 100 countries, while collecting more than 7.5 billion of location data per month.
Cloud4Wi is based in San Francisco, and has offices in New York, London, Paris, Milan, Pisa, Bologna, and Bangkok.

  • Built Cloud4Wi’s product design system.

  • Designed the Cloud4Wi brand identity and design language, as well as all marketing pieces.

  • Designed, built and maintained the company’s website while constantly optimizing SEO performance.

  • Responsible for designing successful mobile product solutions for brands driven by various user testing andvalidation methodologies and tactics. Outputs included strategy/development/design of mobile guest wifi landingpages, mobile apps, desktop platform, software UI, email marketing/social campaigns and more for a variety of brands including Adecco, Armani, Clarks, Bulgari, Burger King, Ermenegildo Zegna, Illy, KFC, Microsoft, Loro Piana, Hermes, Swatch, McDonald’s, Prada Group, etc.

  • Responsible for the implementation of a B2B focused social media strategy and SEO optimization that resulted in a 250% increase in organic growth across a 2 year period.

  • Led award-winning video and media productions.

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